Privacy Policy

English | 日本語

MOSHOW SLIDESHOW MAKER

PRIVACY POLICY

Last Updated: February 24, 2026

This Privacy Policy explains how BA Software Limited (“BA Software,” “we,” “our,” or “us”) collects, uses, and safeguards information when you use the MoShow mobile application (the “App”). By using the App, you acknowledge that you have read this Privacy Policy.

 

1. Controller Information

The controller responsible for processing personal data described in this Privacy Policy is:

BA Software Limited
c/o Law Office of Victor Sapphire, Inc.
7190 Sunset Blvd., Suite 116
Los Angeles, CA 90046
United States
Privacy inquiries: dataprotection@picadelic.com

 

2. Overview of Our Data Practices

MoShow is a device-first media creation application.

  • Most photo and video processing occurs on your device.
  • We do not require user accounts.
  • We do not collect names, email addresses, or contact lists.
  • We do not sell personal data.
  • We do not use User Content to train general-purpose artificial intelligence systems.
  • We do not use User Content to build identity recognition systems.
  • We do not engage in cross-app tracking as defined under Apple’s App Tracking Transparency framework.
  • We do not access or use Apple’s advertising identifier (IDFA).
  • We collect limited technical and usage information necessary to operate, secure, and improve the App.

 

3. Information We Collect

A. Media Processing

Photos and videos you import into the App are processed primarily on your device.

Certain features may require temporary transmission of media to cloud infrastructure to perform computational operations such as masking, rendering, or effects processing. Media transmitted for such processing is retained only as necessary to complete the requested operation, subject to short-term technical caching.

We do not provide public hosting of user media.

 

B. Visual Analysis and Masking

The App may analyze visual characteristics such as objects, regions, facial features, and motion patterns solely to apply creative effects.

These processes are not used to identify individuals or verify identity.

No biometric templates, facial recognition profiles, or persistent identifiers are created or stored for the purpose of identifying specific individuals.

 

C. Device and Technical Information

We may collect limited technical information including:

  • device type and model
  • operating system version
  • app version
  • country-level location information
  • anonymous device identifiers
  • performance data
  • crash logs

We do not collect precise GPS location data.

Country-level data may be derived from campaign targeting information or aggregated analytics.

 

D. Analytics and Marketing Measurement

We use analytics and performance monitoring tools to understand App usage and maintain reliability.

We also use attribution tools to measure marketing performance in aggregated form.

SDKs used in the App may include:

  • Google Firebase (analytics, crash reporting, performance)
  • Microsoft AppCenter
  • Microsoft Application Insights
  • ASA.tools (Apple Search Ads attribution)
  • Meta (Facebook) SDK (content sharing and aggregated marketing performance measurement)
  • TikTok SDK (content sharing)
  • OneSignal (push notification delivery)

We do not log or transmit in-app behavioral events to advertising networks for cross-app tracking purposes.

Attribution relies on aggregated reporting mechanisms and platform-provided measurement tools.

Some SDKs may exist within the codebase for testing or evaluation but may not be active in production releases.

 

E. Transaction Information

If you make a purchase, payment processing is handled by Apple App Store or Google Play.

We receive confirmation of subscription status but do not collect or store financial account information.

 

F. Push Notifications

If enabled, we may send push notifications regarding App features or updates.

Push notification tokens may be processed for delivery and engagement measurement.

You may disable notifications through your device settings.

 

4. How We Use Information

We use information to:

  • operate and maintain the App
  • provide requested functionality
  • measure marketing effectiveness in aggregated form
  • analyze usage trends
  • improve stability and performance
  • detect fraud or abuse
  • comply with legal obligations

We may use operational signals such as render completion status, processing time, crash diagnostics, and feature interactions to improve App performance.

These improvements do not involve training general-purpose artificial intelligence systems using User Content.

 

5. Legal Bases for Processing (EEA / UK Users)

Where applicable, we process personal data on the basis of:

  • performance of contract
  • legitimate interests (analytics, reliability, marketing measurement)
  • consent where required
  • legal obligations

 

6. Sharing of Information

We may share limited information with:

  • analytics providers
  • attribution providers
  • infrastructure and hosting providers
  • notification service providers
  • legal authorities when required

We do not sell personal data.

 

7. International Transfers

Service providers may process information in jurisdictions outside your country of residence.

Where required, we rely on appropriate safeguards such as Standard Contractual Clauses or similar mechanisms.

 

8. Data Retention

We retain:

  • analytics and attribution data as reasonably necessary
  • diagnostic logs for troubleshooting and security
  • subscription confirmation data for access validation

Media transmitted for cloud processing is retained only for the duration necessary to complete requested operations.

 

9. Your Rights

Depending on your jurisdiction, you may have rights including:

  • access
  • correction
  • deletion
  • restriction
  • portability
  • objection

To exercise your rights, contact dataprotection@picadelic.com.

 

10. California Privacy Rights

California residents may request access to or deletion of personal information and may request information regarding categories of data collected.

We do not sell personal information.

 

11. Children

The App is not intended for individuals under 16 or the applicable age of digital consent in your jurisdiction.

If you believe we have collected information from a child below this age, contact dataprotection@picadelic.com.

 

12. European Union Representative

BA Software Limited may appoint a representative within the European Union pursuant to Article 27 of the General Data Protection Regulation.

If appointed, the representative’s contact details will be published in this Privacy Policy.

In the meantime, EU residents may contact us directly at dataprotection@picadelic.com.

 

13. Security

We implement technical and organizational measures designed to safeguard information.

No method of transmission or storage is completely secure.

 

14. Changes

We may update this Privacy Policy from time to time. Material changes will be communicated through reasonable notice within the App or via updated publication.